Memento could easily be chalked up to a gimmick. Take a basic film noir story, toss in a brain injury as an excuse, shake vigorously until the extremely mundane storyline is unrecognizable to anyone and voila you have an Oscar nominee. This would be a viable reading of the movie if it weren’t for the fact that most critics & reviewers that came to this conclusion failed to even comprehend the ‘basic’ storyline. In my opinion for a critic to come to this conclusion requires them to actually comprehend the ins and outs of the storyline before they dismantle it and discard it as basic noir tripe.