According to historian Lizzie Collingham in her terrific Curry: A Tale of Cooks and Conquerors, the English popularized tea drinking in India in the early 1900s as a way to expand the market for the tea they were growing there. To the great distress of the British marketers of the time, the locals insisted on adding way more sugar and milk than would be considered proper by English standards and, adding insult to injury, spicing it up a bit with cardamom, pepper, cinnamon.
— This phrase, surprisingly, was used to sell Listerine mouthwash! via 10 Sayings and their Strange Origins
Salim Khan - father of Salman Khan, co-writer for Sholay